![]() We have further investigated the business model of the company and represented it in the simplest possible way. Credit Karma competes with various other credit and financial management companies such as Credit Sesame, NerdWallet, and. While this is the main foundation of its offering, it has gone on to add many new features to the offering that not only has helped differentiate but also enabled it to attain an edge over its competitors. We have also looked at the explosive growth attained by the company and explored key strategies adopted by Credit Karma to attain growth.Īs with most FinTechs, technology is at the heart of Credit Karma’s offering by using real-time Big Data Analytics to generate personalized recommendation of financial products to consumers with minimum or no human interference. In the study, Frost has presented the evolution of Credit Karma tracking back from its starting point in 2008 when it launched its first truly free credit scores service. Credit Karma which started its business by offering free credit score and free credit report has moved much beyond and rolled out a series of products to cater to the full stack of the market. The study covers one of the leading credit and financial management company in the United States. ![]()
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